Meet the Developer

WHERE THE JOURNEY BEGAN

From Discovery to Development

Selo Group began in 2009 with an unexpected discovery. What started as a surfing trip to Lombok by the co-founders, led them to a remote stretch of coastline revealed at sunrise in sweeping views of turquoise waters and white sand beaches. That moment would define the vision behind the company.

What began as a passive land investment quickly evolved. Early visitors recognised the same potential, creating demand not just for land, but for fully built and managed villas. From this organic growth, Selo Group developed into a fully integrated developer, shaped by years of hands-on experience.

Today, Selo Group is a trusted name in Lombok with over a decade of experience and a portfolio of more than 40 luxury villas. Its flagship, Selong Selo Resort & Residences, comprises 50 bespoke villas set high above sea level, offering panoramic ocean views and exceptional privacy. With over 200 full-time staff across Lombok, Singapore, Malaysia, and Sumatra, the group has built a proven track record delivering high-quality developments in remote and complex locations demonstrating resilience through market cycles and global challenges.

Each Selo property is defined by quality, sustainability, and long-term value. Solar-powered operations, farm-to-table initiatives, and high levels of waste reuse reflect a commitment to responsible development without compromising experience. Selo Suites continues this vision offering thoughtfully designed residences that combine strong investment fundamentals with the enduring appeal of Selong Belanak.

Our Vision

Selo’s vision is to be a leading resort and lifestyle developer in Southeast Asia, recognised for disciplined execution, operational integrity, and long-term thinking.

Developing resilient, place-led projects

Diversifying geographically and across product type

Maintaining strong capital discipline and multiple revenue streams

Leveraging appropriate technology to improve efficiency

Selo operates as a modern development platform—combining local experience, integrated delivery, and scalable systems—rather than a single-project developer.

Our Impacts

Selo’s sustainability and community initiatives are delivered through the Selo Footprints Foundation, a registered non-profit organisation operating alongside the group’s commercial activities.Selo Footprints focuses on practical, locally driven programs in:

Environmental stewardship

Community health and wellbeing

Education and skills development

By working directly with local residents, schools, NGOs, and community leaders, the foundation supports outcomes that are measurable and relevant to the communities in which Selo operates.

The Leadership Team

Selo’s team blends global development expertise with strong local insight, covering legal, commercial, and operational aspects of hospitality and real estate. With a focus on navigating complex environments and scaling efficiently, the team ensures consistent execution and long-term growth.

Tim Hallett

Director & Chief Executive Officer

Tim Hallett is a distinguished hospitality real estate executive with over 40 years of leadership experience across the Asia Pacific region. As CEO of Selo Group, he drives strategic growth and comprehensive asset management for luxury branded residence and hospitality developments, with a specialized focus on Indonesia’s rapidly expanding tourism market. In over 5 years with Selo, Tim has led the development of Selo into one of Indonesia’s premier boutique asset manager and integrated property developer.

Annalise Fleming

HEAD OF SALES

Annalise Fleming brings nearly a decade of experience with Selo Group, combining strong local insight with a genuine passion for Lombok’s real estate market. Since joining in 2016, she has been part of Selong Selo’s journey from early development to a fully operational luxury resort, giving her a clear, end-to-end understanding of the ownership process. Now Head of Sales for Selo Properties, she leads the company’s real estate division across South Lombok. As a landowner herself, Annalise offers practical, first-hand guidance, and is known for her warm, honest approach—helping clients make confident, well-informed decisions.

Sara Natalia

Executive Assistant, Legal & Corporate Affairs

Sara is an Executive Assistant in Legal and Corporate Affairs, with a background in corporate and transactional law. She holds an LLB (Hons) from the University of Hertfordshire, UK, and undertook the BPTC with an LLM in Corporate Fraud at City, University of London, and excelled in Harvard Law School’s Summer Program. Since joining Selo Group in 2022, Sara has supported legal structuring, documentation, investor coordination, and transaction execution across the group’s real estate developments, working closely with senior management across legal and corporate matters.

Baiq Kyki

ADMINISTRATION EXECUTIVE

Kyki is a tourism graduate from Udayana University, with a hospitality background built since vocational high school. Having gained experience in resort operations and marketing within a Bali-based startup, Kyki is now involved in the real estate sector, supporting administrative functions, client coordination, and project initiatives.

OUR PORTFOLIO